Our approach

Here's what we'll do:

In phase one of our work, we will address critical questions, such as:

“What are the most effective actions that companies, like Mars, can take to enable smallholder farmers in global supply chains to meaningfully increase their incomes?”

There may be limited evidence available to answer this question, so we will conduct a literature review and a series of in-depth stakeholder dialogues to identify:

  • The fundamental levers that most effectively contribute to increasing farmer incomes

  • Models that unlock opportunities for women and lead to increased business value, as well as how to integrate these models into business strategies and measure progress in doing so

Our Advisory Council


The Farmer Income Lab has now convened an Advisory Council to provide strategic governance, technical advice and guidance, and to take action in communities and supply chains in support of the Lab’s objective: to identify and test the optimal ways to drive meaningful improvements in smallholder farmer incomes. The Advisory Council’s current members are Oxfam, AB InBev, Danone and Nestlé, Cornell University, IDH – The Sustainable Trade Initiative, the Livelihoods Fund for Family Farming and UNDP.

Together, we will leverage our combined expertise, convening and purchasing power to accelerate action in global supply chains. All our members are united by a spirit of collaboration and open-mindedness, alongside a willingness to question assumptions and transform behavior as we seek to increase incomes for smallholder farmers in global supply chains.